Fans of K-pop boy band BTS watch a live streaming online concert. Virtual concerts and streaming services became the norm during the pandemic – but which digital content changes will stay when Covid restrictions fully lift? Photo: Getty Images
Fans of K-pop boy band BTS watch a live streaming online concert. Virtual concerts and streaming services became the norm during the pandemic – but which digital content changes will stay when Covid restrictions fully lift? Photo: Getty Images

Are online K-pop concerts and fan interactions here to stay? Experts disagree

  • South Korea saw a rise in users for streaming services and an increase in virtual concerts during the pandemic. This might change as Covid measures roll back
  • Some experts argue streaming has become a common way to enjoy performances and media, while others think companies need to step up to retain users

Fans of K-pop boy band BTS watch a live streaming online concert. Virtual concerts and streaming services became the norm during the pandemic – but which digital content changes will stay when Covid restrictions fully lift? Photo: Getty Images
Fans of K-pop boy band BTS watch a live streaming online concert. Virtual concerts and streaming services became the norm during the pandemic – but which digital content changes will stay when Covid restrictions fully lift? Photo: Getty Images
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