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No request too small for Hong Kong's 'personal service providers'

From a trainee hairstylist seeking someone to practice on, to a young woman's request for a male companion for a trek up a mountain to watch dawn break

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Members of website Cat Every Matter. From left: Zombie Tam, Jason Kan, Sonia Man, Wilson Law and Kiwi Wu. Photo: Jonathan Wong
Elaine Yauin Beijing

Everyone deals with break-ups differently. Some hide away to lick their wounds in private, others go on drinking binges or find solace with new friends on getaways.

As a way to fill lonely evenings after splitting with his girlfriend, Zombie Tam Yik-hin set up a platform offering all manner of quirky personal services.

No assignment is too strange or difficult. From a trainee hairstylist seeking someone to practice on, to a young woman's request for a male companion for a trek up a mountain to watch the break of dawn, Tam fulfils them all. In return, he just asks for a meal with his "patron", the price and elements of which is mutually agreed on.

I see the venture as a chance to take a break from corporate life
Zombie Tam, Cat every matter
A former marketing executive, Tam started his Cat Every Matter facebook.com/cateverymatter venture about a year ago.
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"I had more time at night and I needed companions to share dinner with," he says. "But as I [completed assignments], I found it interesting and enjoyed meeting and making friends with strangers from all walks of life."

From a one-man operation, Cat Every Matter (an abbreviated translation of the group's Chinese name that refers to felines that deal with all manner of things) has since grown into a club of about 200 members who can bid to undertake requests posted on their Facebook page.

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Tam didn't set out to establish a group. His first members were simply friends who found out about his adventures and decided they wanted to join the fun. As word spread, more people signed up. To join, you simply have to inform Tam about your strengths or expertise. When a new request comes in, Tam will match the assignment with the most suitable person after a discussion with members.

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