Shoppers outside the H&M store in downtown Kuala Lumpur, Malaysia. Photo: Bloomberg Shoppers outside the H&M store in downtown Kuala Lumpur, Malaysia. Photo: Bloomberg
Shoppers outside the H&M store in downtown Kuala Lumpur, Malaysia. Photo: Bloomberg
Fashion
Lifestyle /  Fashion & Beauty

Why fast-fashion brands like H&M are losing millennial customers in Malaysia and Singapore

Growing awareness of environmental and workers’ issues, as well as intense competition from online brands, are contributing to a dip in demand for fast fashion. But do enough people really care to make a lasting difference?

Topic |   Fashion
Lee Lian Kong

Updated: 1:14pm, 9 Jul, 2018

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Shoppers outside the H&M store in downtown Kuala Lumpur, Malaysia. Photo: Bloomberg Shoppers outside the H&M store in downtown Kuala Lumpur, Malaysia. Photo: Bloomberg
Shoppers outside the H&M store in downtown Kuala Lumpur, Malaysia. Photo: Bloomberg
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