Lee Lian Kong

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Why fast-fashion brands like H&M are losing millennial customers in Malaysia and Singapore

Growing awareness of environmental and workers’ issues, as well as intense competition from online brands, are contributing to a dip in demand for fast fashion. But do enough people really care to make a lasting difference?

9 Jul 2018 - 1:14PM

Growing awareness of environmental and workers’ issues, as well as intense competition from online brands, are contributing to a dip in demand for fast fashion. But do enough people really care to make a lasting difference?

Why fast-fashion brands like H&M are losing millennial customers in Malaysia and Singapore