A “gender-inclusive doll” by toy company Mattel. Photo: Handout

Sexist or sexy? Why gender-based product marketing persists despite young people’s changing attitudes

  • Brands have long used gender-based marketing campaigns but more companies are now embracing a non-binary approach
  • New research, however, shows men and women who own gendered products believe they have more sex appeal and nicer bodies
Topic |   Gender equality

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A “gender-inclusive doll” by toy company Mattel. Photo: Handout
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