Looks from Okgo, a vintage fashion store in Kuala Lumpur, Malaysia. Social media apps such as Instagram are driving sales of vintage fashion in Malaysia.

Vintage fashion and Instagram: how in Malaysia the app has changed the way millennials and Gen Z look at second-hand clothes and thrifting

  • Young fashion fans in Malaysia are bucking a cultural bias against pre-worn clothing and promoting sustainable shopping
  • Instagram has played a major role in shifting their focus from new high-end designer wear to second-hand clothing and the art of thrifting
Topic |   Fashion
Looks from Okgo, a vintage fashion store in Kuala Lumpur, Malaysia. Social media apps such as Instagram are driving sales of vintage fashion in Malaysia.
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