Looks from Okgo, a vintage fashion store in Kuala Lumpur, Malaysia. Social media apps such as Instagram are driving sales of vintage fashion in Malaysia.

Vintage fashion and Instagram: how in Malaysia the app has changed the way millennials and Gen Z look at second-hand clothes and thrifting

  • Young fashion fans in Malaysia are bucking a cultural bias against pre-worn clothing and promoting sustainable shopping
  • Instagram has played a major role in shifting their focus from new high-end designer wear to second-hand clothing and the art of thrifting
Topic |   Fashion

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Looks from Okgo, a vintage fashion store in Kuala Lumpur, Malaysia. Social media apps such as Instagram are driving sales of vintage fashion in Malaysia.
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Companies like Uber and Hinge are turning to Instagram meme accounts to draw in Generation Z users. Photo: Shutterstock

Netflix and memes: why big companies like Uber and Hinge are turning to Instagram meme accounts to draw in Generation Z

  • Instagram influencers may still garner thousands of likes, but it is meme accounts that big businesses are turning to
  • Major companies are increasingly investing time and money on drawing in the next big consumer market – Gen Z
Topic |   Social media

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Companies like Uber and Hinge are turning to Instagram meme accounts to draw in Generation Z users. Photo: Shutterstock
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