Emma Chong Johnston

Emma Chong Johnston

Emma Chong Johnston has worked in lifestyle and fashion publishing for over 10 years, most recently as the managing editor of Elle Malaysia. Based in Kuala Lumpur, Malaysia, she has also written for Forbes Travel Guide, WanderLuxe, Esquire Malaysia and Time Out Kuala Lumpur.

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Latest from Emma Chong Johnston

How natural dyes could solve fashion industry’s polluting practices, and the brands in Southeast Asia leading the way

Brands in Southeast Asia are using natural dyes derived from plants, mushrooms and more to give their clothes a unique look and fight against fashion’s polluting practices.

Brands in Southeast Asia are using natural dyes derived from plants, mushrooms and more to give their clothes a unique look and fight against fashion’s polluting practices.

8 Dec 2020 - 6:28AM
Malaysian fashion labels go back to basics – T-shirts made from organic cotton – to create a sustainable future

When you buy an organic T-shirt from Sea Bells you become adoptive parent to a piece of replanted coral. It and another new T-shirt label are helping make socially conscious shopping relatable to Southeast Asians.

When you buy an organic T-shirt from Sea Bells you become adoptive parent to a piece of replanted coral. It and another new T-shirt label are helping make socially conscious shopping relatable to Southeast Asians.

2 Jun 2020 - 6:54PM
Short of masks? Sew your own: Malaysian YouTube lesson shows the world how to make a fabric mask – and goes viral

With medical masks in short supply, a Malaysian sewing studio is teaching the world how to make fabric masks. Ching Ng’s online tutorial has already clocked up more than a million views on YouTube.

With medical masks in short supply, a Malaysian sewing studio is teaching the world how to make fabric masks. Ching Ng’s online tutorial has already clocked up more than a million views on YouTube.

30 Mar 2020 - 12:20PM
Vintage fashion and Instagram: how in Malaysia the app has changed the way millennials and Gen Z look at second-hand clothes and thrifting

Thanks in part to Instagram, young fashion fans in Malaysia are bucking a cultural bias against pre-worn items, and promoting sustainable shopping.

Thanks in part to Instagram, young fashion fans in Malaysia are bucking a cultural bias against pre-worn items, and promoting sustainable shopping.

3 Dec 2019 - 8:04PM
Cher and Rihanna on her mood board, Yuna her muse: Malaysian stylist on her bold fashion choices and anything-goes attitude

‘Forevermore’ music video for Malaysian R&B star Yuna is a time capsule of stylist Haida Yusof-Yeomans’ idiosyncratic fashion sense. She talks about dressing for yourself and daring to experiment.

‘Forevermore’ music video for Malaysian R&B star Yuna is a time capsule of stylist Haida Yusof-Yeomans’ idiosyncratic fashion sense. She talks about dressing for yourself and daring to experiment.

5 Oct 2019 - 8:47PM
Modern batik: Malaysian fashion designer’s simple, wearable clothes, with bold designs inspired by nature

Malaysian designer realised the potential of the ancient textile technique of batik, and started using it for everything from shift dresses to wrap skirts. Her designs incorporate bold motifs inspired by nature.

Malaysian designer realised the potential of the ancient textile technique of batik, and started using it for everything from shift dresses to wrap skirts. Her designs incorporate bold motifs inspired by nature.

12 Aug 2019 - 5:49PM
The Malaysian sustainable fashion brand aiming to make ethical fashion cool

Sasibai Kimis set up fashion brand Earth Heir in Malaysia in 2013, which sells bags and accessories made by local artisans. She makes fashion as ethical as she can, she says – being 100 per cent ethical would mean not making anything.

Sasibai Kimis set up fashion brand Earth Heir in Malaysia in 2013, which sells bags and accessories made by local artisans. She makes fashion as ethical as she can, she says – being 100 per cent ethical would mean not making anything.

10 Jul 2019 - 6:46PM
The modest fashion brands with a modern take on women’s wear – it’s style for everyone

Modern modest fashion is not all about religion – it’s about comfort, choice and celebrating the myriad ways women around the world dress. On the eve of Ramadan, we talk to some inclusive fashion labels that are leading the way.

Modern modest fashion is not all about religion – it’s about comfort, choice and celebrating the myriad ways women around the world dress. On the eve of Ramadan, we talk to some inclusive fashion labels that are leading the way.

4 May 2019 - 8:50PM
Luxury pyjamas and loungewear taking off as good sleep becomes a bigger priority

In a time when conspicuous consumption rules, high-quality pyjamas and loungewear might seem an unnecessary luxury. But the trend is being driven by the desire for a good night’s sleep, especially among young professionals.

In a time when conspicuous consumption rules, high-quality pyjamas and loungewear might seem an unnecessary luxury. But the trend is being driven by the desire for a good night’s sleep, especially among young professionals.

30 Mar 2019 - 6:44PM