Images in a Sephora store in the United States show it caters to women there with a wide range of skin colours. In South Korea, however, it offers a very limited range of foundations for darker skinned women, and won’t let them order any from Sephora overseas. Photo: Shutterstock Images in a Sephora store in the United States show it caters to women there with a wide range of skin colours. In South Korea, however, it offers a very limited range of foundations for darker skinned women, and won’t let them order any from Sephora overseas. Photo: Shutterstock
Images in a Sephora store in the United States show it caters to women there with a wide range of skin colours. In South Korea, however, it offers a very limited range of foundations for darker skinned women, and won’t let them order any from Sephora overseas. Photo: Shutterstock

Sephora Korea faces backlash over lack of darker foundation shades; company pledges to bring in ‘more diverse shades’ like those sold in its US beauty stores

  • World’s biggest cosmetics retailer carries only a limited range of shades at its store in Seoul, but won’t let customers order darker ones from Sephora overseas
  • Under pressure to be more inclusive of darker skin colours, Sephora acknowledges need to provide products in a wider range of shades

Topic |   Beauty
Images in a Sephora store in the United States show it caters to women there with a wide range of skin colours. In South Korea, however, it offers a very limited range of foundations for darker skinned women, and won’t let them order any from Sephora overseas. Photo: Shutterstock Images in a Sephora store in the United States show it caters to women there with a wide range of skin colours. In South Korea, however, it offers a very limited range of foundations for darker skinned women, and won’t let them order any from Sephora overseas. Photo: Shutterstock
Images in a Sephora store in the United States show it caters to women there with a wide range of skin colours. In South Korea, however, it offers a very limited range of foundations for darker skinned women, and won’t let them order any from Sephora overseas. Photo: Shutterstock
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