Those who pick the Harvard brand are choosing to be aligned, however tenuously, with a university widely considered to be one of the world’s most prestigious Photo: Getty Images Those who pick the Harvard brand are choosing to be aligned, however tenuously, with a university widely considered to be one of the world’s most prestigious Photo: Getty Images
Those who pick the Harvard brand are choosing to be aligned, however tenuously, with a university widely considered to be one of the world’s most prestigious Photo: Getty Images
Jason Hung
Opinion

Opinion

Jason Hung

Why Asians love Harvard apparel so much – even when they’re not alumni

  • Being associated with one of the world’s most prestigious universities, which had Bill Gates and Mark Zuckerberg among its students, is a big attraction
  • The university’s apparel is not cheap – a grey cashmere jumper, for example, costs US$250 – but that doesn’t matter for many Asian buyers

Jason Hung
Jason Hung

Updated: 3:36pm, 16 Jan, 2020

Why you can trust SCMP
Those who pick the Harvard brand are choosing to be aligned, however tenuously, with a university widely considered to be one of the world’s most prestigious Photo: Getty Images Those who pick the Harvard brand are choosing to be aligned, however tenuously, with a university widely considered to be one of the world’s most prestigious Photo: Getty Images
Those who pick the Harvard brand are choosing to be aligned, however tenuously, with a university widely considered to be one of the world’s most prestigious Photo: Getty Images
READ FULL ARTICLE