Those who pick the Harvard brand are choosing to be aligned, however tenuously, with a university widely considered to be one of the world’s most prestigious Photo: Getty Images
Opinion
Opinion
Why Asians love Harvard apparel so much – even when they’re not alumni
- Being associated with one of the world’s most prestigious universities, which had Bill Gates and Mark Zuckerberg among its students, is a big attraction
- The university’s apparel is not cheap – a grey cashmere jumper, for example, costs US$250 – but that doesn’t matter for many Asian buyers
Those who pick the Harvard brand are choosing to be aligned, however tenuously, with a university widely considered to be one of the world’s most prestigious Photo: Getty Images
