lris Zhang likes hanfu – ancient Chinese dress – and uploads Chinese classical dance videos to short-video platform Bilibili. “Except for special occasions, I always wear hanfu when out and about,” the 22-year-old dance teacher says.

Short-video producers feed on growing interest in ancient Chinese dress, make-up and music, drawing millions of followers online

  • Vloggers in China have drawn millions of followers for videos of themselves promoting ancient Chinese culture – fashion, make-up, dance and music
  • The number of videos promoting Chinese national style uploaded to short-video platform Bilibili rose 60 per cent in the space of a year
Topic |   Fashion

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lris Zhang likes hanfu – ancient Chinese dress – and uploads Chinese classical dance videos to short-video platform Bilibili. “Except for special occasions, I always wear hanfu when out and about,” the 22-year-old dance teacher says.
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Elaine Yau

Elaine Yau

Based in Beijing, Elaine is a senior reporter on the culture desk. She covers food, fashion, travel, health and fitness, music, film and TV, arts, lifestyle, as well as insider tips on the best of Beijing. She studied translation in Hong Kong and taught secondary English before joining the South China Morning Post.