Models backstage before the Bosideng show at London Fashion Week. Photo: Lauren Mustoe/BFC/Getty Images Models backstage before the Bosideng show at London Fashion Week. Photo: Lauren Mustoe/BFC/Getty Images
Models backstage before the Bosideng show at London Fashion Week. Photo: Lauren Mustoe/BFC/Getty Images

How Chinese puffer jacket maker Bosideng plans to go global: innovate, collaborate and rebrand

  • China’s favourite down jacket maker Bosideng has set its sights on the global high fashion market
  • A collaboration with Jean Paul Gaultier last year and appearances at fashion weeks are increasing its exposure

Topic |   Fashion
Models backstage before the Bosideng show at London Fashion Week. Photo: Lauren Mustoe/BFC/Getty Images Models backstage before the Bosideng show at London Fashion Week. Photo: Lauren Mustoe/BFC/Getty Images
Models backstage before the Bosideng show at London Fashion Week. Photo: Lauren Mustoe/BFC/Getty Images
READ FULL ARTICLE