Sadie Bargeron

Fan merchandise has evolved beyond band concert tees into an industry of album bundles for the likes of Taylor Swift, Cardi B and BTS, high fashion collaborations, activism slogans and social media stars – and it’s a trend that isn’t going away.


Fashion weeks have been cancelled or forced online by Covid-19. This has paused the street style parades at fashion weeks, a scene industry insiders say had become more commercial than creative.

From collaborating with Jean Paul Gaultier last year to its London Fashion Week debut, China’s down jacket designer Bosideng is ready to take on the global high-fashion market.

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