Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management
Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management
Fashion

From Taylor Swift to Joe Biden, the power of fan merchandise shows no sign of ebbing

  • Fan merchandise, once the purview of post-concert stalls selling shirts and posters, now touches every industry – from high fashion to politics
  • ‘Music and entertainment franchises are the obvious core backdrop, but there is more interest in political or activist merch now as well,’ one expert says

Topic |   Fashion
Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management
Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management
READ FULL ARTICLE