Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management
Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management
Fashion

From Taylor Swift to Joe Biden, the power of fan merchandise shows no sign of ebbing

  • Fan merchandise, once the purview of post-concert stalls selling shirts and posters, now touches every industry – from high fashion to politics
  • ‘Music and entertainment franchises are the obvious core backdrop, but there is more interest in political or activist merch now as well,’ one expert says

Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management
Taylor Swift collaborated with Stella McCartney on merchandise for her seventh studio album, Lover. Luxury designer collaborations like this one are now commonplace. Photo: TAS Rights Management
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