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In Year of the Tiger, Malaysia’s tigers face a grim future with poaching and habitat loss pushing them towards extinction
- The wild population of Malayan tigers in Malaysia continues to shrink because of the combined impact of poaching, loss of habitat and disease
- There are fewer than 150 of the critically endangered subspecies left in the wild, and drastic action is required to reverse their decline
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As we approach the Year of the Tiger, many people are hoping that 2022 will bring them love, wealth – or both.
Brands have cranked up the tiger-merchandising machine: Marc Jacobs, Coach, Dior and Clinique are among the many labels to have launched tiger-themed accessories and cosmetics to ring in the Lunar New Year.
So did Gucci, although the Italian fashion house has come under fire from animal rights groups for using tigers to promote its collection.
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In Hong Kong, jeweller King Fook is honouring the big cat with a gold “Tiger of Fortune” ornament, while Chow Tai Fook has launched gold tiger trinkets.
“The auspicious tiger in lively poses and facial expressions spread warm blessings, heralding a fruitful year of success and luck with aureate glitter,” says Chow Tai Fook’s publicity material.
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