Jewellery that’s handcrafted, sustainable and experimental from a brand whose founders happen to be Asian – but don’t flaunt it
- The success of Sweetlimejuice does not come from intentionally making Asian-inspired jewellery, but from its avant-garde, gender-fluid designs
- The London-based brand is headed by two Hong Kong-born designers – and their cultural identity comes through in their research, campaigns and collaborations
Asian designers are fast gaining ground in the fashion capitals of the West. While many boast their Asian-ness loudly and proudly as part of their brand identity, others remain ethnically ambiguous and reference it in more nuanced ways.
This does not mean they hide it – they are simply not defined by it. This makes it a particularly pleasant surprise when their backgrounds are revealed.
London-based jewellery brand Sweetlimejuice (SLJ) is a prime example of this. The label, founded in 2019, has gained wide recognition and is stocked in stores from London and Milan to Tokyo and Seoul.
“Let’s say you have a really sour glass of lime juice. Give it a little sweetness, and it becomes something quite refreshing. It’s how the name Sweetlimejuice was born,” co-founder and creative director Simpson Ma Siu-hang tells the Post.