Japanese beauty experts apply makeup for customers in a cosmetics store in the central city of Kanazawa.

Japanese beauty brands reassert themselves amid K-beauty buzz

The Japanese beauty industry and its champions SK-II, Shiseido and Shu Uemura have been eclipsed of late by glitzier Korean brands, but new niche labels may help Japan overtake Korea

Topic |   Beauty

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Japanese beauty experts apply makeup for customers in a cosmetics store in the central city of Kanazawa.
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