Most luxury brands use a Chinese name to attract the enormous market of Chinese shoppers. Photo: Felix Wong

How international luxury brands translate their names for China

From di ao (Dior) to xiang nai er (Chanel), every fashion label has to decide what to do with their name when they enter the China marketplace. Dialects, lucky and unlucky names and characters all have a bearing on the decision

Topic |   Fashion in Hong Kong and China

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Most luxury brands use a Chinese name to attract the enormous market of Chinese shoppers. Photo: Felix Wong
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