Robynne Tindall

Latest from Robynne Tindall

How international luxury brands translate their names for China

From di ao (Dior) to xiang nai er (Chanel), every fashion label has to decide what to do with their name when they enter the China marketplace. Dialects, lucky and unlucky names and characters all have a bearing on the decision

20 Jul 2018 - 8:47PM

From di ao (Dior) to xiang nai er (Chanel), every fashion label has to decide what to do with their name when they enter the China marketplace. Dialects, lucky and unlucky names and characters all have a bearing on the decision

How international luxury brands translate their names for China
China’s fast-fashion antidote: second-hand stores and clothing swaps to lessen ecological impact

The trillion-dollar garment market takes a heavy toll on the environment, but sites such as Share2, Xian Yu and Live With Less are spreading the word that used items are cheaper, fashionable and better for the planet

20 Jul 2018 - 8:47PM

The trillion-dollar garment market takes a heavy toll on the environment, but sites such as Share2, Xian Yu and Live With Less are spreading the word that used items are cheaper, fashionable and better for the planet

China’s fast-fashion antidote: second-hand stores and clothing swaps to lessen ecological impact