"When I meet a client I have to look slick, you know, dress the part … I don't want to look like a clown," says Francisco Anton-Serrano, the founder of Hong Kong-based photographic and production agency, Fast Management.
There's no chance of him looking like a clown. Take a peek into one of Anton-Serrano's wardrobes - he has four - and you'll find beautifully tailored suit jackets, crisp white shirts and a smattering of snug cashmere jackets.
"My colour palette is quite basic," he says. "I love navy jackets, white shirts and denim jeans. I'm a fan of Tom Ford and Lanvin, but just as happy in American Apparel or a top from H&M. I like to wear whatever makes me happy."
Anton-Serrano says he's reached an age where he wears clothes that suit his personality: "I'm 43, so want to look in the mirror and recognise myself. It's not about playing dress-up or following trends."
He was born in Spain and raised in Britain. "After business school, I went into banking for 4½ years, where I was stuck in contrived suits and ties. I hated it. In banking, you become a bit of a clone and, for a young banker, it was limiting. You expressed yourself through your ties or socks; it was always who had the most ridiculous socks. I left the industry."
Next stop was fashion PR, before becoming an agent for models and photographers. Anton-Serrano notes that he has spent a lot of time surrounded by fashion.