Critics of the idea that a wine-producing region needs a signature wine point to Argentine malbec as a prime example of the homogeneity resulting from such efforts. Photo: AFP
Sarah Heller
Opinion

Opinion

Wine Opinion by Sarah Heller

Less is more: why it pays producers to promote a signature wine

You can name a wine after its grape, where it comes from, or both, as in Argentine malbec. While there's a risk of promoting uniformity, regions that don't do this, such as Chile, lack signature wines

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Critics of the idea that a wine-producing region needs a signature wine point to Argentine malbec as a prime example of the homogeneity resulting from such efforts. Photo: AFP
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