Chinese millennials and their tastes are fertile ground for studies. Photo: Alamy
Sarah Heller
Opinion

Opinion

Grape & Grain by Sarah Heller

Why Chinese millennials buying wine online is a phenomenon ripe for research

Which elements of an online wine advert matter most to buyers, Master of Wine candidate investigates as she tackles final leg of exhaustive qualification process by writing research paper

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Chinese millennials and their tastes are fertile ground for studies. Photo: Alamy
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