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Hong Kong store selling strawberries individually wrapped - for HK$168 - defends its packaging

The pricey fruit - sold as Valentine’s Day gifts - was imported from Japan pre-wrapped for ‘quality protection’, supermarket chain says, and it pledges to seek a balance between packaging and hygiene amid outcry from green groups

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An individually packaged strawberry from Kotoka, Japan, on sale for HK$168 as a Valentine’s Day gift at City’super in Causeway Bay, Hong Kong. Photo : SCMP

Hong Kong supermarket City’super has defended its selling of individually packaged strawberries – at HK$168 (US$21.70) each – and explained they are being sold as Valentine’s Day gifts.

“We have noted recent customer feedback [about] the packaging and we will seek to strike a balance between packaging and food protection,” the supermarket chain said.

The chain came under fire this week when images circulated on social media showing one Kotoka strawberry in a straw nest and plastic-covered paper box with a Styrofoam “sock” being sold at its Causeway Bay outlet in Times Square.

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“The strawberry gift box was imported from Japan with its original packaging given its premium grade, rarity and fragility for quality protection ... From Kotoka, the strawberries are considered as delicacies of limited quantity and they are handpicked to ensure only the highest quality ones are harvested. It is intended as a Valentine’s Day gift ... we are hoping to bring more choices of premium fresh produce to Hong Kong customers,” City’super said.
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It said the retail prices of its products are based on a number of considerations, including purchase price, transport costs, market conditions and product exclusivity.

A staff member at City’super in Causeway Bay wraps cherries in plastic. Photo: SCMP
A staff member at City’super in Causeway Bay wraps cherries in plastic. Photo: SCMP
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