The advantage of e-commerce in China is that it’s both consolidated and diverse, writes wine expert Sarah Heller. Photo: Alamy
Sarah Heller
Opinion

Opinion

Grape & Grain by Sarah Heller

Chinese millennials should be leading the charge for wine e-commerce, but vendors fall short with marketing visuals

A wine expert finds that when buying online, Chinese consumers are faced with a deluge of information from price and origin, to more obscure facts like the ‘sobering up time’

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The advantage of e-commerce in China is that it’s both consolidated and diverse, writes wine expert Sarah Heller. Photo: Alamy
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