Ayam Brand canned products can be found sold in shops today all over the world. Photo: Antony Dickson
The story of Ayam Brand, set up in Singapore by a Frenchman, and how it got its name
Still French-owned, the company started out selling tinned sardines with Clouet, the name of its founder, on the cans along with a rooster, symbol of France. That led Malays to dub it ‘chop ayam’ – the chicken brand. The rest is history
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Stories behind top Asian brands
Ayam Brand canned products can be found sold in shops today all over the world. Photo: Antony Dickson