Beef & Liberty is an example of the recent trend of Hong Kong food outlet names featuring ampersands. Our Mouthing Off columnist yearns for some more inspired names. Photo: Edmond So Beef & Liberty is an example of the recent trend of Hong Kong food outlet names featuring ampersands. Our Mouthing Off columnist yearns for some more inspired names. Photo: Edmond So
Beef & Liberty is an example of the recent trend of Hong Kong food outlet names featuring ampersands. Our Mouthing Off columnist yearns for some more inspired names. Photo: Edmond So
Andrew Sun
Opinion

Opinion

Mouthing Off by Andrew Sun

And what? I’m done with double-barrelled restaurant names, and adjective-free menu minimalism

  • Butcher & Baker, Duck & Waffle, Salt & Barrel – enough of the ampersands, please. After all, we don’t buy our fashion at Suits & Dresses or Wedges & Totes
  • And another thing: fancy-pants menus that don’t tell you how a dish is cooked. What’s wrong with adjectives? You don’t see ‘chicken, herbs, spices’ at KFC

Andrew Sun
Andrew Sun

Updated: 8:15pm, 20 Jun, 2019

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Beef & Liberty is an example of the recent trend of Hong Kong food outlet names featuring ampersands. Our Mouthing Off columnist yearns for some more inspired names. Photo: Edmond So Beef & Liberty is an example of the recent trend of Hong Kong food outlet names featuring ampersands. Our Mouthing Off columnist yearns for some more inspired names. Photo: Edmond So
Beef & Liberty is an example of the recent trend of Hong Kong food outlet names featuring ampersands. Our Mouthing Off columnist yearns for some more inspired names. Photo: Edmond So
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Andrew Sun

Andrew Sun

Andrew Sun has dabbled in many shades of the media spectrum for 25 years, from college radio, TV, print and online columnist to starting film festivals, managing music labels and authoring food books. Someday he will figure what he wants to be when he grows up.