Supporters of the “ugly food” movement are asking consumers to consider more than just shine and shape when buying fruit and vegetables. Photo: James Wendlinger
Supporters of the “ugly food” movement are asking consumers to consider more than just shine and shape when buying fruit and vegetables. Photo: James Wendlinger

Why we should eat ‘ugly’ food – it helps reduce shocking global food waste, and the fruit and vegetables taste just the same

  • Vast quantities of fruit and vegetables never reach our grocery shelves because their appearance is not perfect – they are thrown away, and farmers earn nothing
  • A growing movement is encouraging people to get a taste for ‘ugly’ food and help save the planet in the process

Supporters of the “ugly food” movement are asking consumers to consider more than just shine and shape when buying fruit and vegetables. Photo: James Wendlinger
Supporters of the “ugly food” movement are asking consumers to consider more than just shine and shape when buying fruit and vegetables. Photo: James Wendlinger
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