Fuk Hing Lane is a tiny thoroughfare that has no tradition of beer-brewing, booze-making or even excessive drinking, so a Hong Kong gin brand naming itself after the lane was done for one reason only, Andrew Sun says.
Fuk Hing Lane is a tiny thoroughfare that has no tradition of beer-brewing, booze-making or even excessive drinking, so a Hong Kong gin brand naming itself after the lane was done for one reason only, Andrew Sun says.
Andrew Sun
Opinion

Opinion

Mouthing Off by Andrew Sun

Hong Kong gin brand’s name is obvious bait and UK alcohol regulators bit, but risqué titles are common in bars and restaurants

  • Fok Hing Gin’s name is not particularly clever nor does it confer reverence to Hong Kong traditional culture, but its makers got what they aimed for: publicity
  • Hong Kong society is quite conservative, but has any official authority ever spoken out on Ho Lee Fook or G.O.D.’s ‘Delay No More’ slogan?

Fuk Hing Lane is a tiny thoroughfare that has no tradition of beer-brewing, booze-making or even excessive drinking, so a Hong Kong gin brand naming itself after the lane was done for one reason only, Andrew Sun says.
Fuk Hing Lane is a tiny thoroughfare that has no tradition of beer-brewing, booze-making or even excessive drinking, so a Hong Kong gin brand naming itself after the lane was done for one reason only, Andrew Sun says.
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