Portions in restaurants and packages at retailers are getting smaller. Instead of raising prices, businesses are cutting sizes, in what’s been called “shrinkflation”. Photo: Shutterstock
Portions in restaurants and packages at retailers are getting smaller. Instead of raising prices, businesses are cutting sizes, in what’s been called “shrinkflation”. Photo: Shutterstock
Andrew Sun
Opinion

Opinion

Mouthing Off by Andrew Sun

Why food portions are getting smaller: ‘shrinkflation’ at restaurants means less on your plate for the same price

  • Restaurants are reducing portion sizes, and retailers downsizing products, while charging the same price – a cheeky strategy known as ‘shrinkflation’
  • Burgers suddenly feel smaller in the hand, bottled drinks are a few gulps short, and your favourite meal no longer fills you up

Portions in restaurants and packages at retailers are getting smaller. Instead of raising prices, businesses are cutting sizes, in what’s been called “shrinkflation”. Photo: Shutterstock
Portions in restaurants and packages at retailers are getting smaller. Instead of raising prices, businesses are cutting sizes, in what’s been called “shrinkflation”. Photo: Shutterstock
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