67 Pall Mall wine club launches in Hong Kong, offering events and experiences for enthusiasts, but don’t expect a clubhouse

67 Pall Mall, founded by Grant Ashton, has opened its first membership programme in Hong Kong, known as Asia’s wine capital

For US$1,900 a year, members will be offered events, tastings, and experiences, including talks by Masters of Wine, and educational courses

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International wine club 67 Pall Mall has opened its first membership programme in Hong Kong, and for an annual fee of US$1,900, members can access high-end events and tastings in the city. Master of Wine Richard Hemming (left) with 67 Pall Mall CEO and founder Grant Ashton. Photo: 67 Pall Mall

Published: 5:15pm, 17 Feb 2024

67 Pall Mall, a global group of private members’ clubs for wine enthusiasts that started in London in 2015, has introduced its inaugural En Primeur membership programme in Hong Kong.

It’s the fourth base in 67 Pall Mall’s portfolio, which includes Verbier, in Switzerland, and Singapore, with future clubs launching in Bordeaux and Beaune in France, and Melbourne, Australia in the near future.

Membership clubs have proven popular in finance hubs like London and New York. In Hong Kong, they are plentiful – from status symbol stalwarts like the Hong Kong Jockey Club and The Hong Kong Golf Club to more niche ones like The Chariot Club and the Shanghai Fraternity Association.

There is a key difference between them and 67 Pall Mall’s En Primeur membership, however – it will provide members access to fine wines and experiences without having physical premises in the city.

67 Pall Mall founder Grant Ashton was in Hong Kong for the launch of the club’s inaugural En Primeur membership programme. Photo: 67 Pall Mall

That is reflected in 67 Pall Mall’s En Primeur annual membership fee of US$1,900, compared to the six or seven figures per year other members’ clubs in Hong Kong charge, not to mention they can have years-long waiting lists to join.