The Mt Gaoligong Ultra gets under way. Photo: Alexis Berg

China catches the ultra-running bug, as businesses and government seek to cash in on trail racing’s global popularity

The country has 10,000 trail runners but more than 100 long-distance trail races, with governments in places such as Yunnan and Sichuan keen to attract tourists and foreign outdoor brands eager to tap a potentially huge market

Topic |   Outdoor & Extreme: Trail Running

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The Mt Gaoligong Ultra gets under way. Photo: Alexis Berg
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