Go meat-free for a week this January, comedian urges, inspired by Netflix David Attenborough documentary
- Andy Curtain went meat-free for a week in 2018 as an experiment, and hasn’t touched meat since
- After watching Attenborough’s A Life On Our Planet, he was inspired to start the #OneWeekNoMeat campaign
In 2018, Andy Curtain challenged himself to give up meat for a week. Fast forward two years and he still hasn’t eaten any.
Now the 37-year-old father of two is encouraging others to follow in his footsteps with #OneWeekNoMeat, a campaign from January 4 to 10. He hopes that, like him, they will be inspired to stay meat-free once it’s over. Participants can commit to going without meat for seven days and document their journey on social media.
“When I challenged myself to give up meat for a week I just wanted to see if it was difficult, to see if I noticed a difference,” says the Australian-born Curtain. “I got to the end of that week and realised it wasn’t difficult at all, and I felt like I had a little bit more energy, so I kept with it.”
He thought the one-week model would be a good way to encourage others to make the switch. “It was the catalyst I needed to make the change and the perfect step to understand how easy and rewarding it really is,” he says.
Curtain gained inspiration for the campaign from watching broadcaster David Attenborough’s Netflix documentary A Life On Our Planet, in which the veteran environmentalist calls on people to use resources in ways that don’t destroy the planet, including a mass dietary shift to plant-based foods.
