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The eight laws of attraction: author distils a lifelong interest in why some people get all the attention and others none

  • It was a question Justin Clottey kept asking himself and others he met around the world: what is it emotionally that draws people to other people?
  • Physical appearance is involved, but there’s a lot more to it than that, the American figured out. He’s spelled out what those factors are in a self-help book

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In his debut self-help book, Improve Your Self-Image by Understanding What Makes Someone Attractive, Justin Clottey examines what exactly it is that makes someone attractive. Photo: Getty Images
Kate Whitehead

As a child, Justin Clottey was curious about why some people got more attention than others. Looks certainly played a part in attraction, but it wasn’t the whole picture. So what was going on? What was it that made someone want to be near that person, to give them their time, attention and energy?

The question continued to intrigue Clottey as he grew up, became a junior school teacher and a lifelong learner. “I’ve always been interested in the idea of attraction – what emotionally draws people to others,” says Clottey, speaking by Zoom from Toronto, Canada.

The American thought deeply about his own interactions, began reading books on the subject and, when he travelled overseas, asked the people he met what attracted them to some people and not others. He was working towards a book, but his full-time job meant he never had the time to put pen to paper – until coronavirus hit.

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The pandemic gave him the time and space to write, and his debut self-help book, Improve Your Self-Image by Understanding What Makes Someone Attractive, was released at the end of last year.

Clottey has always been interested in the idea of attraction and what draws people to others emotionally.
Clottey has always been interested in the idea of attraction and what draws people to others emotionally.

“Whether we want to admit it or not, the image other people have of us greatly affects how we see ourselves. It dictates how we are treated in the world. It’s like feedback. If it’s positive, we’re on the right track. If it’s negative, something about us might be off,” says Clottey.

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