Singapore record set for women breastfeeding online together as mothers show solidarity
- Hosted by online parenting platform theAsianparent, 129 women breastfed their babies together as part of events to mark World Breastfeeding Week 2021
- The mothers from the city state wanted to highlight the importance of breastfeeding and the challenges that come with it
Zoom is a flexible tool in a pandemic world, enabling millions to work remotely. Singapore has embraced the technology to make a different statement.
Earlier this month, the city state set a Singapore record for the largest virtual gathering of mothers breastfeeding, when 129 nursed their babies simultaneously for more than 20 minutes.
Hosted by online parenting platform theAsianparent, the “mass latch” was part of events to mark World Breastfeeding Week 2021, and aimed to stress the importance of breastfeeding and the challenges that come with it.
“Breastfeeding is wondrous, but it comes with challenges,” says Diora Henson, general manager of theAsianparent Singapore.
“We hear stories of mums who doubt themselves because of low milk supply or other common issues; and it is precisely this time – when they’ve become new mums – that they need confidence in their mothering abilities.”