How K-dramas are making shamanism cool for Gen Z and millennials
Forget horror, portraying shamanism in Korean dramas is now about relatable characters that offer emotional healing to the dead

In the TvN fantasy romance drama Head Over Heels, high school student Seong-ah, who secretly works as a shaman by night, says, “When life wavers in the face of crisis, people seek out shamans.”
As a ghost protests, she says, “Today is the midterm exam. You know what it means for a high schooler to mess up their grades, right?”
The drama convincingly portrays the tensions between rituals and exams, shamanism and high school life, blending them naturally into a compelling coming-of-age story.

There was a time when portrayals of shamanism on television were meant to evoke fear. It was typically used as part of a setting in remote rural areas or as the backdrop for strange ghost stories.