K-pop boy band Ateez are managed by KQ Entertainment. It is one of the smaller K-pop labels looking to make an impact in the music business. Photo: KQ Entertainment
K-pop boy band Ateez are managed by KQ Entertainment. It is one of the smaller K-pop labels looking to make an impact in the music business. Photo: KQ Entertainment

With rising stars Ateez and StayC, smaller K-pop labels take on the Big 4

  • Four music labels dominate K-pop through groups such as BTS, Blackpink and NCT, but smaller outfits have taken them on by launching some fast-rising acts
  • Girl Group StayC, who released a new EP this week, are signed to label High-End entertainment and Ateez, Eden and Maddox to KQ Entertainment

K-pop boy band Ateez are managed by KQ Entertainment. It is one of the smaller K-pop labels looking to make an impact in the music business. Photo: KQ Entertainment
K-pop boy band Ateez are managed by KQ Entertainment. It is one of the smaller K-pop labels looking to make an impact in the music business. Photo: KQ Entertainment
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