Big Hit Entertainment, which manages K-pop sensation BTS  (pictured), has rebranded itself as HYBE. Photo: Getty Images Big Hit Entertainment, which manages K-pop sensation BTS  (pictured), has rebranded itself as HYBE. Photo: Getty Images
Big Hit Entertainment, which manages K-pop sensation BTS (pictured), has rebranded itself as HYBE. Photo: Getty Images

BTS’ agency Big Hit Entertainment changes its name to HYBE as it looks to expand

  • Bang Si-Hyuk, CEO of Big Hit Entertainment, said the name change signalled a new direction
  • Adopting the slogan ‘We believe in music’, the company said it would create a system to encourage employees with expertise in different fields to work together

Topic |   K-pop, Mandopop and other Asian pop
Big Hit Entertainment, which manages K-pop sensation BTS  (pictured), has rebranded itself as HYBE. Photo: Getty Images Big Hit Entertainment, which manages K-pop sensation BTS  (pictured), has rebranded itself as HYBE. Photo: Getty Images
Big Hit Entertainment, which manages K-pop sensation BTS (pictured), has rebranded itself as HYBE. Photo: Getty Images
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