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10 BTS pilgrimage spots in South Korea every Army should visit

Explore iconic landmarks throughout the K-pop band’s history, from the current Hybe headquarters to their trainee-era haunts

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Members of K-pop boy band BTS at Maengbang Beach in Samcheok, Gangwon province, South Korea. The coastal backdrop was used in imagery tied to the group’s global hit single “Butter”. Photo: courtesy of BigHit Music
The Korea Times

By Pyo Kyung-min

Now that K-pop juggernaut BTS have officially made their comeback – having just staged a free performance at the Gwanghwamun Square in Seoul on March 21 and with three more dates at Goyang Stadium on April 9, 11 and 12 – fans from around the world are once again planning journeys that extend far beyond a single night of music.
For many members of Army, BTS’ official fandom, travelling to South Korea is also about stepping into the physical landscapes that shaped the group’s story, tracing the arc from uncertain trainee years to global influence.
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Across Seoul and beyond, buildings, cafes, coastal landmarks and performance sites have quietly evolved into a living map of BTS’ rise. Some are grand symbols of the group’s transformation. Others are modest, almost hidden spaces that carry emotional resonance precisely because they reflect the ordinariness of the members’ early lives.

Together, they form an unofficial pilgrimage route that continues to grow in significance each time BTS embarks on a new chapter.

1. Hybe headquarters

The exterior of the Hybe headquarters building in Yongsan district, Seoul. Photo: The Korea Times
The exterior of the Hybe headquarters building in Yongsan district, Seoul. Photo: The Korea Times

Few places illustrate the scale of BTS’ sheer impact more clearly than Hybe’s glass-and-steel headquarters in Yongsan district. The sleek structure stands as a visible marker of how dramatically the group reshaped not only its agency’s fortunes, but also the global perception of the K-pop genre.

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