City scope: poor little rich girls

"If I'm a beef, I'm wagyu."

That is the first line of Ultra Rich Asian Girls of Vancouver, a new reality-television show following four Putonghua-speaking socialities who spend their lives sipping vintage red wine through straws (to avoid staining their teeth), discussing boob jobs and, of course, shopping.

The debut episode, titled Put Your Money Where Your Beef Is, attracted 90,000 viewers on YouTube, making it a viral hit - but for all the wrong reasons.

"This is horrifying, embarrassing, and trashy as hell," wrote one viewer. "Send them back to China!" said another.

The show's flaunting of wealth by a generation who clearly didn't earn it themselves has hit a deep-seated nerve in Vancouver, where resentment of the way some young Asians are showing off their money is rising.

Coco Paris, Chelsea Jiang, Florence Zhao and Joy Li, aged between 19 and 27, are the daughters of affluent Chinese immigrants. And they're on a mission to become Canada's Asian answer to the Kardashians.