Keith Richards' model granddaughter Ella talks fame, fashion and family

Ella Richards is the new face of fashion house Burberry.

"I'm not excited about fame, but I'm enjoying modelling right now. I think the fame might come with it though. What is kind of exciting is that those girls are British and so am I, and we have all worked for Burberry in our careers, which is a very British brand. I just feel very happy and thankful for this, and for getting to travel a lot with my job and meet new people."

"My mum [Lucie de la Falaise] was a model at Storm [modelling agency]. When I was about 15 or 16, I went into the same agency and signed up, but I was in school until I was 18, so I didn't really do much work until last year."

"Umm, in five years … I might still be modelling, I don't know, but I'd like to go back to school or study something art-related, like creative design."

"I guess it's more that my name is kind of already known in a way, so that's how it's helped, but other than that, I don't really know what it's done. My mum did [modelling], so, when I was old enough, I just did it, too."

"I'm quite casual and comfortable. I like to dress up, but I usually can't be bothered, so I often just wear jeans with trainers or flats. Occasionally I'll wear heels, but usually I get to dress up when I'm modelling."