Opinion | VSCO girls – rich, white, vacuous and on the way out before you even knew who they were
- Don’t let the oversized T-shirts covering their shorts fool you - these girls are all about the labels
I was blindsided a few weeks ago by the question, “What’s a VSCO girl?” It was assumed that I’d know. I didn’t. So it’s finally happened. I’m officially so old, I need Gen Z to explain the latest pop culture phenomenon, or should I say meme.
Replies from teens from Hong Kong to Europe to the United States came in rapidly in the form of videos or voice recordings. I suppose that generation is unaccustomed to typing anything longer than a social media post, and the VSCO girl lifestyle takes more than a few hashtags to describe.
Let’s begin with something most of them missed. The term, pronounced “visco”, comes from a photo and video editing app with a social element; VSCO creates filters, has searchable profiles and allows messaging. Founded in California in 2011, VSCO has more than 30 million users.
So what do VSCO girls look like? A commonly quoted Urban Dictionary definition describes them as “the Tumblr girls of 2019”.