Thanks to Rihanna and Timothée Chalamet, hoodies are now haute – does that mean it’s time to buy one?
As the line between sportswear and luxury blurs, the humble hooded sweatshirt broadens its appeal
Are there certain types of clothing you look at, but never actually buy? For me, the hoodie is definitely one of them. Even during my university years, usually the apex of a person’s hoodie usage, I opted for a collegiate sweatshirt instead. Maybe it was the inevitable hair mussing, maybe it was the restricted neck turning, they just never appealed to me.
I still consider and then reject beautiful cashmere hoodies as too casual. But as the line between sportswear and luxury continues to blur, hoodies seem to be only growing in popularity and variety. I need to understand their enduring allure.
The hoodie – a sweatshirt with a hood, often with a drawstring and usually a marsupial or muff pocket at the front – came onto the scene around the 1930s. As eloquently explained in a 2018 TED talk by Paola Antonelli, a senior curator of architecture and design at New York’s Museum of Modern Art, hooded attire can be traced back to ancient Greece and ancient Rome. In the Middle Ages, monks wore hooded robes.
There is also a romantic notion that 17th century women hid themselves under hoods on their way to meet secret lovers. In the 1930s, the hoodie as we know it was introduced to keep athletes warm by Knickerbocker Knitting, the company now known as Champion. It was quickly adopted by labourers.
However, it was not until the 70s that hoodies took off in the fashion sense. In popular culture, the 1976 film Rocky brought them new cachet, and at around the same time designers such as Halston and Norma Kamali took them into the luxury sphere. Think Bianca Jagger at Studio 54. Over the next few decades, the hoodie was adopted by hip hop artists, skateboarders and surfers, cementing it as the look of youth and street culture.