A Filipino employee of a call centre in Manila that provides back-office services to Australian clients. Picture: Alamy

How call centres help the Philippines rebrand as a hub for service excellence

As the global economy’s biggest ‘back office’, the Southeast Asian nation is increasingly seeking to depict its workers as educated, empathetic and fluent in English

Topic |   The Philippines

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A Filipino employee of a call centre in Manila that provides back-office services to Australian clients. Picture: Alamy
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