Zero waste is ‘sexy’, says Hong Kong-based entrepreneur, out to change consumer attitudes
Fanny Moritz, founder of eco-friendly e-commerce platform, wants to give sustainable living a seductive image overhaul
But Moritz found that Hong Kong offered little support for a zero-waste lifestyle, so, in 2016, she set up NO!W No Waste, an e-commerce platform selling reusable and sustainable products (think bamboo toothbrushes, stainless-steel straws, soap bars).
Now the French entrepreneur is on a mission to give the zero-waste lifestyle an image overhaul with the launch of the Zero Waste is Sexy campaign (#WasteFreeAndSexy) featuring five Hong Kong-based male models – Chris Peterson, Kam Wai Suen, Pascal Brito, Jeremy Louis and Anthony Brusq.
“Sustainable products are often portrayed under a moralising tone reminding us of the imperative to reduce waste – it’s not always appealing,” says Moritz. “I wanted to show that you can care for the planet while having fun […] This is the reason these pictures show the zero-waste products in a positive atmosphere.”
