Guli Nazha plays the co-founder of Shenzen’s real-life fashion house Ellassay in TV drama Return the World to You.

Brand-packed TV drama Return the World to You sold high fashion to the small screen in China – did it work?

Sponsored by Shenzen’s Ellassay and packed with product placement from more than 120 designer labels, the C-drama series starring Guli Nazha is a case study in selling while you stream – but audience reviews on Douban were unconvinced

Topic |   Streaming video and TV

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Guli Nazha plays the co-founder of Shenzen’s real-life fashion house Ellassay in TV drama Return the World to You.
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