China Brand Insider

China Brand Insider

Presented by China Film Insider, China Brand Insider (CBI) is a business publication featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment in China. Visit China Film Insider website to sign up for CBI newsletter and stay up-to-date with the latest brand integration intelligence.

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Latest from China Brand Insider

Will Fourtry do for fashion what The Rap of China did for hip-hop? Watch Angelababy and Kris Wu run a hip Tokyo boutique in new iQiyi reality show

iQiyi’s new reality series tasks celebrities including Angelababy and Kris Wu with running a hipster boutique in Tokyo

24 Nov 2019 - 12:00PM

iQiyi’s new reality series tasks celebrities including Angelababy and Kris Wu with running a hipster boutique in Tokyo

Will Fourtry do for fashion what The Rap of China did for hip-hop? Watch Angelababy and Kris Wu run a hip Tokyo boutique in new iQiyi reality show
From Apple to Peppa Pig – the best brand videos made for China this decade

It’s official: the branded mini-movie is making a comeback – these are the most memorable brand videos to target China since 2010

4 Nov 2019 - 5:00PM

It’s official: the branded mini-movie is making a comeback – these are the most memorable brand videos to target China since 2010

From Apple to Peppa Pig – the best brand videos made for China this decade
Brand-packed TV drama Return the World to You sold high fashion to the small screen in China – did it work?

Packed with product placement from more than 120 designer labels, the C-drama series is a case study in selling while you stream – but is it any good?

15 Nov 2019 - 3:09PM

Packed with product placement from more than 120 designer labels, the C-drama series is a case study in selling while you stream – but is it any good?

Brand-packed TV drama Return the World to You sold high fashion to the small screen in China – did it work?