Is DeVita South Korea’s next star singer? Why Chloe Cho aims for ‘world domination’

In 2013, Chloe Cho stepped in front of a national audience at just 16 years of age when she took to the stage on a reality TV talent show in South Korea. Fast forward to 2020 and Cho has signed with leading record label AOMG, headed by Jay Park, dropping her much anticipated music video EVITA! under the moniker DeVita. DeVita is the third female artist to be signed to the male-dominant label that is home to many household names including Cha Cha Malone, Gray and Simon Dominic.

Here are five things to know about this talented artist-to-watch.

She’s ready to go global

DeVita is fluent in English, having spent a significant amount of time growing up in Chicago. She has revealed that she plans on “releasing music in English and Korean”, as she feels like “a citizen of the world”. Already her fan base seems to be broad, with comments on her SoundCloud and Instagram written in a variety of languages.

Her favourite track off her EP is 1974 Live

Although all of her songs “are precious gems”, she picked 1974 Live as it is about “the most genuine and intimate side” of her. Her EP CRÈME was named after the term crème de la crème, which means best of the best. She says that the tracks reflect the struggles and growth of her past few years. Title tracks All About You and EVITA! are similarly close to her heart. The former is about her own love story. DeVita shares that she was in the middle of a shower when the tune popped in her head; she immediately wrote it down on her phone before she could forget, not even taking time to rinse the shampoo out of her hair. EVITA! was named after Argentina’s former first lady Evita Peron and carries a strong message to keep moving forward like a superhero.

Her music has moved on from the early days