How Netflix’s It’s Okay to Not Be Okay K-drama star Seo Ye-ji made luxury Korean fashion brands like Minju Kim, Subyul and Eenk famous – check out the amazing outfits she wore on the show

Subyul

While Seo’s character, Ko Moon-young, loves her Cartier jewellery, she also frequently turns to local brands for deliciously ornate pieces. Korean brand Subyul is behind these beautiful emerald drop earrings.
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Playnomore

Seo accessorises this magenta floral dress with a bold handbag from Playnomore in textured midnight blue croc and chunky chain detailing, giving the feminine outfit an edgy appeal.
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Minju Kim


Seo is seen here in another Minju Kim creation, this time a layered confection doing duty as a nightgown. She’s certainly got the damsel-in-distress look down pat!
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Joy Gryson

In the scene where Seo wears the Minju Kim co-ord set, she is carrying an elegant half-moon shaped bag from Korean brand Joy Gryson. The shoulder strap has a chunky tortoiseshell chain, a fabulous detail that goes well with the buttery cream leather body.
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Eenk

Ye-ji wears a simple, pure white gown with full sleeves, elevated by a crochet bustier top by boho luxury brand Eenk.

True to the brand’s design ethos is this fabulous pure silk robe that Ye-ji wears over a navy slip.
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On Netflix’s It’s Okay to Not Be Okay, Seo Ye-ji often wears luxury labels like Chanel and Cartier but also represents some of Korea’s top local brands, such as Minju Kim, Subyul, Eenk and Playnomore – a look at some of the K-drama star’s fashionable ‘local’ moments on the hit TV show