7 new Asian celebrity brand ambassadors named this summer, from Blackpink’s Jisoo’s and Xin Liu’s latest Dior Beauty campaigns and Yang Yang’s Valentino gig to NCT’s Jeno for Ferragamo
So, who are the most recent K-pop celebrities who were named as brand ambassadors?
1. NCT’s Jeno x Ferragamo
Lee Je-no, known as Jeno, from K-pop boy band NCT has made international fashion news by being named Italian luxury fashion house Ferragamo’s first global male ambassador.
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Announced last week by the brand’s official Instagram, Jeno looked striking with his platinum-blonde hair while wearing a tie and sleeveless button-down combo that showed off his masculine arms. His tie and shirt were both seamlessly tucked into the pants – perhaps giving fans a hint of what’s on trend this season from the brand.
“We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo,” the brand’s creative director Maximilian Davis stated in the post.
Meanwhile, Jeno added that he is “very excited to create a synergy with the brand and [is] looking forward to disclosing our future projects”.
2. Yang Yang x Valentino
Chinese actor Yang Yang, who shot to fame in 2010 for playing the lead role of Jia Baoyu in The Dream of Red Mansions, has been named Valentino’s latest brand ambassador.
His appointment’s announcement last week was accompanied by a new campaign shot entirely in the brand’s Rome headquarters among the iconic art and architecture at Palazzo Mignanelli.
In an Instagram post about the brand partnership, Valentino wrote, “With a masterful command of his craft and a tireless pursuit of openness and individuality, actor Yang Yang is welcomed as the latest in a global community of #ValentinoDiVas.”
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3. NCT’s Doyoung x Dolce & Gabbana
In May, heritage Italian luxury house Dolce & Gabbana named NCT band member Doyoung as the brand’s first ambassador for Korea and Japan.
A video accompanied the official announcement, featuring the musician in a range of different looks from the brand. Each outfit featured the iconic D&G necklace. The official hashtag created for this ambassadorship (and one to follow) is #DGxDoyoung.
4. Xin Liu x Dior Beauty
In an Instagram post, the brand shared its respect for the Chinese singer, calling Liu a “creative shape-shifter and gifted entertainer [who] dares to push her own creative limits”.
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5. Song Joong-ki and Zhu Yilong x Louis Vuitton
Internationally renowned South Korean actor Song Joong-ki, star of hit shows including Descendants of the Sun and Vincenzo, and hot off attending Cannes Film Festival 2023, was announced in May as Louis Vuitton’s newest house ambassador.
6. Blackpink’s Jisoo x Dior Beauty
Earlier this month, Blackpink’s Jisoo joined British tennis player Emma Raducanu, South Korean singer Cha Eun-woo and fashion model Nonso David to front a new campaign for Dior Beauty’s Le Baume product.
A long-time ambassador for the brand, Jisoo is seen wearing a logo T-shirt from the brand in a post while promoting the travel-friendly version of the hero product.
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7. NewJeans’ Haerin x Dior
In April, the 17-year-old South Korean singer was named as Dior’s ambassador for jewellery, fashion and beauty. This partnership will be sure to introduce a younger generation to the iconic fashion house.
- Asian celebrities continue to dominate the luxury fashion scene, with NCT’s Jeno scoring Ferragamo, Yang Yang landing Valentino and NCT’s Doyoung signing with Dolce & Gabbana in the past few weeks
- A long-time rep for Dior, K-pop idol Jisoo joined Emma Raducanu and Cha Eun-woo to promote its Le Baume product, while Song Joong-ki and Zhu Yilong are both working with Louis Vuitton