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Luxury

Five best luxury fashion films of 2016

STORYDenise Ng
Five best luxury fashion films of 2016

Brands like Prada, Gucci, Saint Laurent, Chanel and Tod’s lead this year's list of the luxury world's microfilms

The fashion industry is finding new ways to meet the millennial demand for moving imagery in the digital age. Online videos are in – granting high fashion houses more room for innovation. Here are five of our favourite examples of their boundless creativity:

Prada “Past Forward”

 

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Prada reveals its Spring 2017 Collection in an action-packed micro film directed by acclaimed director David O Russell. While its cinematic brilliance is undeniable, the diversity of the cast is pleasing to see – with the film starring Allison Williams, Freida Pinto and Kuoth Wiel. The black-and-white silent film is also an artful throwback to some of the 50s Hollywood hits, such as Hitchcock’s North by Northwest and Vertigo, as well as Gene Kelly’s Singin’ in the Rain.

Gucci Gift Giving 2016: Gucci Garden

 

Watch the house motifs come alive in the latest Gucci gift campaign as unassuming models roam around in a botanical paradise with a plethora of fauna and flora – inspired by the Biblical tale of the Garden of Eden. Against a backdrop of spectacular landscape and aided by brilliantly mellow camerawork, the romantic short reveals the brilliance of Gucci’s Cruise 2017 collection.

Saint Laurent Spring 2017 campaign

 

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