Chanel's Chinese official name 香奈儿(Xiang Nai Er) is an example cited by many industry experts of what luxury brands should do when it comes to deciding on a Chinese name.

The game of naming luxury brands in China

The recent controversy over Airbnb’s new Chinese name has put the spotlight back on brand naming in China

Topic |   Luxury in China

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Chanel's Chinese official name 香奈儿(Xiang Nai Er) is an example cited by many industry experts of what luxury brands should do when it comes to deciding on a Chinese name.
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